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What Commercial Real Estate Can Learn From How Contractors Adopted Technology

For decades, construction and commercial real estate have shared a reputation as the industries technology forgot. Both were described in the same terms in the same consulting reports, sitting near the bottom of every digitization index alongside agriculture, running on relationships and paper and institutional knowledge that lived in people’s heads. That characterization was fair for a long time. It is becoming less accurate for one of them.

Construction has been under a different kind of pressure than real estate over the past several years, and that pressure has produced a different response. Skilled labor shortages, material cost volatility, and supply chains that stopped behaving predictably created problems that could not be solved by working harder or hiring more people. Contractors adapted because the alternative was margin compression on projects they had already priced. “We are starting to see contractors push ahead of owners when it comes to data strategy,” said Sasha Reed, Senior Director of Industry Transformation at Procore. “Some are importing data from vendors, things like equipment rentals, to help them plan and streamline their projects.” Pulling third-party operational data into project planning is a level of data sophistication that most real estate owners have not yet applied to their own portfolios.

The relevance to commercial real estate is direct, because a substantial share of the industry is connected to construction in some form. Owners develop, renovate, reposition, and fit out space continuously, and every one of those projects generates an enormous volume of information about the building that gets produced, used, and then largely discarded when the project closes out. The as-built condition of a property, the specifications of the systems installed in it, the sequencing of what was built when and by whom, all of it exists in detail during construction and mostly evaporates by the time an operations team takes over.

That handoff has been broken for structural reasons rather than because nobody wanted to fix it. “There is a huge opportunity for contractors to work more closely with owners and pass off the build information along with the finished product,” Reed said. “The sticking point has been interoperability, but AI agents are solving that problem as we speak.” Construction data lives in project management platforms, design software, scheduling tools, and field applications that were never built to communicate with the property management and asset management systems owners run. AI systems capable of reading, interpreting, and translating between those environments remove the technical obstacle that made the handoff impractical, which turns a longstanding aspiration into something operationally achievable.

Better information flow during a project also changes a relationship that has traditionally been adversarial. Owners and contractors want different things from the same job, and the mechanisms for resolving those differences have historically been contractual rather than informational. “A project needs to advocate for itself,” Reed said. “Contractors and owners are never perfectly aligned, they have different priorities. By providing living information of where the project is, that is a way for the projects to advocate for themselves.” That reframing is useful. When both parties can see the same current picture of progress, cost, and risk, disputes shift from competing narratives about what happened to shared observation of what is happening. It does not eliminate misalignment, but it removes the information asymmetry that makes misalignment harder to resolve.

The technologies construction has adopted to solve its own problems also map onto real estate operations more cleanly than owners have generally recognized. Computer vision systems that monitor job site progress, identify safety issues, and track installation against schedule are addressing the same category of problem that property and facility management face daily. “We are approaching a world where we are not reliant on superintendents doing site walks and writing reports,” Reed said. “Owners are just wrapping their heads around this and how it could be applied to their operations.” A superintendent walking a site to document conditions and a building engineer walking a property to check equipment are performing structurally identical work, and the tools that automate one are largely the same tools that would automate the other.

The competitive implication for real estate is meaningful and not yet widely appreciated. Development and capital projects are among the most expensive, most schedule-sensitive, and most risk-laden activities an owner undertakes, and the operational practices governing them have changed relatively little in decades. An owner that adopts what contractors have learned, real-time project visibility, systematic data capture that survives project closeout, and automated monitoring that replaces manual inspection, gains an advantage over competitors still running projects the way the industry has always run them. Faster delivery, fewer surprises, and a building that arrives with its information intact are not marginal improvements. They compound across a development pipeline.

The uncomfortable part of this for real estate is that the lesson comes from a partner the industry has often treated as a vendor rather than a source of expertise. Construction did not modernize because it wanted to. It modernized because labor scarcity and cost volatility left no other option, and the capabilities built under that pressure turned out to be broadly useful. Real estate has faced its own pressures over the same period and has generally responded by adjusting strategy rather than rebuilding operations. Whichever owners decide to close that gap will find that a good deal of the work has already been done by the people building their buildings.

The post What Commercial Real Estate Can Learn From How Contractors Adopted Technology appeared first on Propmodo.

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