West Hollywood Tower Tests Limits of Vertical Multifamily Zoning
CIM Group’s proposed 34-story residential tower at 1000 La Brea Avenue in West Hollywood goes before the city’s Planning Commission this week. The project calls for 514 studio, one-, and two-bedroom apartments above 30,000 square feet of ground-floor retail and a 676-car garage on the site of a former Cemex plant. Large Architecture designed the 377-foot building, which would be the tallest in West Hollywood. CIM would set aside 128 apartments for moderate-, low-, and very-low-income residents in exchange for density incentives.
Digital signage on the tower’s podium levels would generate revenue split between CIM and the city under terms of a development agreement. Exterior finishes include wood-finish metal mullions, glass railings, and frosted windows, with multiple terrace decks and outdoor gardens on upper floors. City staff framed the project as a gateway between West Hollywood and Los Angeles at a point where the corridor is shifting from industrial to mixed-use.
CIM has already converted several blocks of industrial property in the area into apartments, retail, and offices for tenants including SiriusXM and Kaiser Permanente. The developer is also building another office complex on the eastern portion of the Cemex site, which falls within Los Angeles city limits. The La Brea corridor illustrates how edge-of-jurisdiction parcels can support taller multifamily product as cities compete for density and affordable-housing production.
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