The biggest World Cup in history packed stadiums across North America and shattered attendance records.
It just wasn’t the hotel bonanza many in the hospitality industry had expected.
Hotels pushed room rates sharply higher around marquee matches, fueling strong gains in revenue per available room.
Yet, many fans booked at the last minute, stayed only a night or two and timed their trips around individual matches. At the same time, convention and business travelers largely avoided host markets, blunting what many hotel executives expected to be one of the industry’s biggest tourism booms in years.
“Great performance overall,” Driftwood Capital Senior Vice President of…​