Millions of people turn to Reddit for firsthand recommendations and reviews of consumer goods. Now, the platform is leaning into its role as a destination for shoppers in a challenge to more traditional outlets that publish product reviews and roundups.

The company is launching Reddit Reviews, a built-in product reviews hub for consumer goods that are frequently discussed on the platform. The reviews feature collects and analyzes threads and comments across subreddits that discuss specific products, pulling the information into one product page. To start, it will cover 10,000 items in the electronics, health and beauty, home and garden, and …

Read the full story at The Verge.

​