People hate data centers. They’re loud, resource-hungry eyesores that are so profoundly unpopular they have managed to achieve the near-impossible in today’s polarized political landscape: genuine bipartisan opposition. But what about “compute campuses”? Those sound lovely, right?

OpenAI seems to be gambling that a quiet rebrand could be all it takes to defuse the growing political backlash that threatens to derail the infrastructure fueling the AI boom.

OpenAI debuted the new terminology on Monday in an announcement launching its new “Grid Protectors Program.” The initiative, starting with an upcoming site in Effingham County, Georgia, ai …

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