Premier League gets US broadcast bounce after World Cup
The Premier League has received a US-shaped broadcast bounce with the World Cup inspiring Stateside viewership of the English top flight.
Premier League viewership among adults aged 18-34 is up 20 per cent compared to last season, with Tottenham Hotspur’s struggles featuring in three of the top six Stateside broadcasts.
The data, from sponsorship analytics firm Nielsen Sports, comes months after the United States – alongside Mexico and Canada – hosted the Fifa World Cup.
Nielsen Sports’ Jon Stainer said: “The World Cup served as a powerful catalyst, expanding the Premier League’s footprint across a far broader demographic in the US.
“Our data shows that fandom is not only reaching record highs, but it is also expanding rapidly among younger, diverse audiences and carrying over into major domestic and international leagues.”
Premier League boost
Tottenham’s fixture against Newcastle United drew over 1m viewers, while their match against Brentford was the second highest watched so far this season.
And while Premier League interest is up 20 per cent across North America, interest in football as a whole is up by over a third and nearly 25 per cent for the domestic Major League Soccer competition.
Football’s international break concludes this weekend with the Premier League returning on Saturday when Arsenal host Leeds United.
Manchester City, who were found guilty of over 100 finance-related charges a fortnight ago, will play their first game since the verdict on Sunday when they travel to Anfield to take on Liverpool. They are appealing the decision.
Stainer added: “As Premier League viewership continues to climb on NBC and USA Network, Premier League clubs are presented with an unprecedented opportunity to deepen fan engagement, build lasting loyalties, and capitalise on the rapid momentum of soccer across North America.”
The league is broadcast across NBC and USA Network across the United States, with NBC’s Peacock platform streaming all 380 matches in a season.