Luxury Auto Brands Continue to Steer Miami’s Condo Development Boom
Prosper Group and Belgium-based Versluys Group will brand their 60-story Brickell condominium tower with French automaker Bugatti, marking the luxury car manufacturer’s first U.S. residential project. The developers acquired the one-acre site at 66 Southwest 6th Street for $50 million in August and plan 183 units including four penthouses. The Miami River property offers 300 feet of frontage and an estimated $650 million development cost. Sales are expected to launch in the first half of 2027.
Bugatti previously opened its first branded residential tower in Dubai. Brandon Haw Architecture designed the building, with Yabu Pushelberg handling interiors and Rhodium providing hospitality services. Prosper Group’s Jay Roberts cited Miami’s position as a center for wealth migration and institutional investment, while Versluys Group CEO Bart Versluys pointed to the shared commitment to excellence between the developers and the automaker.
Miami-Dade County now hosts auto-branded condos from Bentley, Aston Martin, Porsche, Mercedes-Benz, and Pagani in addition to the planned Bugatti tower. Developers continue to pursue these branding partnerships on the belief that they appeal to international buyers. Brickell’s waterfront sites remain a priority for luxury residential developers targeting high-net-worth purchasers.
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