The streaming war has only gotten intense with new platforms sprouting up to stake their claims in a saturated landscape, which would have been great for consumers if the services were free. Some platforms now offer that with a trade-off, by forcing viewers to sit through ad placements while watching TV shows or movies. That’s a minor inconvenience for the generations who grew up during the era of appointment TV, but hassle-free content is shockingly abundant online. One giant streamer could soon join the bandwagon by offering free content to stay competitive.

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