Brokerages Are Racing To Adopt AI. Costs And Headaches Are On The Rise
Artificial intelligence is the No. 1 buzzword in business, and it’s no different in commercial real estate, where transaction specialists are being pushed to reinvent how they work.
As firms race to weave AI into their operations, some have integrated new software into the day-to-day work of thousands of employees. But many have found that developing tools and teaching a relationship-driven industry to use highly advanced technology have delivered a disappointing return on investment so far.
“Having to build it with costs going up, when you have to factor in ongoing support, it does change the calculus,” Dealpath Managing Director Gary Kao…