Meta is planning to use the data shared by other businesses to personalize your feed and its AI responses. In a blog post on Tuesday, Meta explains that it already uses your off-platform activity, like the games you play or your purchases on other websites, to serve you ads. But now it’s expanding the scope of the content it personalizes across Facebook and Instagram.

For example, Meta says if you bought a tent online recently, you might see camping-related videos in your Reels feed. “We aren’t collecting any new data as part of this update,” the blog post says. “This is about using information that businesses already send to us to further …

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