As Investors Ask AI For Broker Picks, A New Visibility Race Emerges
CRE brokers are no longer just competing for referrals from clients. In the age of artificial intelligence, they’re competing for referrals from algorithms.
As generative AI tools increasingly tell investors whom to call, brokers who carve out a clear niche and feed the machines a steady diet of deal data and thought leadership are emerging as the industry’s new AI‑visible power players.
“I would say the biggest challenge for a lot of brokers who are not 30 years in the business is just brand awareness, awareness of what you do, what differentiates you,” said Taylor Avakian, a first vice president at Lyon…
